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Maritime Digitalisation & Communications

Dream Cruises’ new Global-class homes in on artificial intelligence

Mon 12 Mar 2018 by Rebecca Moore

Dream Cruises’ new Global-class homes in on artificial intelligence
A steel-cutting ceremony has been held for Dream Cruises’ new Global-class cruise ship

Genting Hong Kong marked the official start of production on Dream Cruises’ new Global-class cruise ship during a steel cutting ceremony held at the MV Werften shipyards in both Wismar and Rostock, Germany.

“These ships are not only the largest cruise ships to be built in Germany; they are also the most technologically advanced with artificial intelligence. The Global-class ships mirror the widespread use of technology and artificial intelligence by our Asian guests in their daily lives, with facial and voice recognition for most services on board, eliminating most queues; contextual marketing to even out demand on ship facilities; automated robots to perform mundane tasks – allowing the hardworking staff to focus on service delivery – along with other artificial intelligent and digital systems. Internet, an essential service for guests to connect on social media, will be free,” Genting Group chief executive and chairman Tan Sri Lim Kok Thay said.

The Global-class ships are designed specifically for the rapidly growing Asian cruise market.

The ships will be 342 m long and 46.4 m wide with a draft of 9.5 m. With total life-saving capacity of up to 9,500 passengers, the Global-class ships can cater for the “extremely high-peak seasonal holiday periods in Asia”. In addition to 28 large elevators, the Global cruise ships will also have eight sets of escalators connecting the public areas, the first cruise ship to have public escalators. 

President of Genting Cruise Lines Kent Zhu said “While originally planned for the Star Cruises family, the benefits of giving scale to Dream Cruises with four of the youngest ships in the world will bolster the Dream Cruises’ expansion plans and global aspirations. However, we are commencing our design for a new class of ships for Star Cruises which will rejuvenate the Star Cruises brand in the coming years.”

“This is a very proud moment for Dream Cruises,” said Dream Cruises president Thatcher Brown. “Expanding the Dream Cruises brand globally goes hand-in-hand with an aggressive newbuild programme that will double our capacity by 2021.”

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